International Webinar 2023 - The Role of Digital Based Innovative to Improve Competitiveness – Part 2

Digital transformation has brought positive impacts to various aspects of life. Through digital transformation, companies get a new perspective on managing the company, optimizing company operations, and changing business models to be more efficient. So digital transformation is business transformation in the modern era.


Seeing digitalization that has occurred in all aspects, it is time for companies to join the digital transformation process. In Indonesia itself, many companies have followed the digital transformation process. Coupled with the Covid-19 pandemic that has hit the whole world, many people have turned to using telecommunication devices to carry out various activities without being hampered by distance.


Advances in technology and digital transformation have brought changes to consumer behavior. The most fundamental change is that consumers' interest in shopping directly by visiting stores has decreased. Currently, most consumers are more likely to make online transactions because it is more practical and efficient. Only with a smartphone connected to an internet connection, consumers can buy their various needs. No need to worry about traffic jams, bad weather or long waits in line.


In order for the business to continue to run smoothly, business people certainly have to carry out digital transformation to be able to adapt to these changes. For example, by creating an online store and optimizing product or service marketing with digital marketing. Currently, there are many business people who create websites or take advantage of marketplaces such as Tokopedia, Lazada and Shopee to open online stores.


Digital transformation makes it easier for consumers to obtain information related to products or services offered without time and place limitations. Services can also be carried out more optimally, both in the process of purchasing transactions, shipping, or complaints about problems that may occur and how to overcome them. So that with digital transformation it is able to increase satisfaction for consumers.


In applying digital technology for business, companies will get many benefits in terms of time efficiency and cost savings. For example, if you have a business with branches spread across several cities, sending documents between branches is no longer a problem. Data or documents can be easily shared via Google Drive.


The application of digital technology can also make it possible for small businesses to reach a broad target market. If previously marketing was only done by paying for advertisements on television or print media, now marketing can be done online. For example, by creating a website, small businesses also have the opportunity to market their products or services throughout Indonesia.


After the digital transformation, all systems will be computerized and integrated. Service to consumers and marketing can run more optimally. The possibility of human error can also be minimized. This is an effective and efficient effort. Not only time and cost, but also effort.


IT development and all computerized and integrated systems are a form of digital transformation. This can reduce the risk of fraud occurring within the company. Because every time there is data, information and reports will be recorded in a database and there is a security system that makes access to important data only limited to people who have authority.


It is undeniable that with current technological developments, there are more challenges that must be faced in running a business. One of them is the intense competition between businesses. The pace of business in this digital era is dynamic and very fast. In order not to lose in the competition between businesses or at least to survive in the market, as a businessman, they must increase their competitiveness by carrying out digital transformation. Thus profits can increase.


The above material was presented by presenters from Indonesia in an international webinar held by STEKOM University in collaboration with Universities from Pakistan, Malaysia, and various other parties. The name of the presenter is Achmad Zaenuri who is a lecturer at STEKOM University and is the head of the entrepreneurship study program.


This international webinar activity is part of the implementation of STEKOM University's commitment to increase various international activities. This was done in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.