Bachelor of Business
Welcome to the Bachelor of Business Program
Welcome to the Bachelor (S1) Business Program, where you prepare to become future leaders and innovators in a dynamic and competitive business world. We are committed to producing graduates who not only understand business theory but are also capable of applying it creatively and strategically in the real world—both as professionals and entrepreneurs.
Vision
"To be a leading study program in the development of innovative business science, globally competitive, grounded in professional ethical values, and contributing to sustainable economic development."
Mission
- 1Conduct business education based on technology, research, and modern industry practices.
- 2Develop research and scientific publications in the fields of management, innovation, and entrepreneurship.
- 3Carry out community service through the application of sustainable business and entrepreneurial science.
- 4Build strategic partnerships with industries, educational institutions, and business communities.
- 5Produce graduates who are integrous, adaptive, and possess a global leadership spirit.
Program Strengths
Digital & Innovation Based Curriculum
Integrated with concepts of Digital Business, E-Commerce, and Entrepreneurial Mindset.
Professional Lecturers & Industry Practitioners
Learning is guided by experienced academics and active business practitioners.
Internship Programs & Industry Collaboration
Students get direct opportunities to be involved in the real business world.
Student Business Incubator
Facilities to develop business ideas and startups through professional mentorship.
Inspirational & Interactive Classes
Using case study approaches, project-based learning, and business simulation games.
Graduate Profile
Graduates of the Bachelor of Business Program are expected to become individuals who:
Possess critical and strategic thinking in business decision-making.
Master modern management principles and digital entrepreneurship practices.
Are ethical, innovative, and ready to face the challenges of economic globalization.
Featured Curriculum
- Strategic Management
- Entrepreneurship and Innovation
- Digital Marketing and E-Commerce
- Business Data Analysis
- Leadership & Organizational Behavior
- Financial Management and Investment
- Business Ethics & Sustainability
- Strategic Brand Management
- Business Simulation & Case Study
Career Opportunities
Entrepreneur / Startup Founder
Establishing and developing own businesses.
Business Manager or Analyst
Managing business operations and performing strategic analysis.
Management & Strategy Consultant
Providing professional solutions for companies.
Digital Marketing Specialist
Developing digital marketing strategies and online branding.
Financial & Operations Manager
Managing company finances and business process efficiency.
Business Development Executive
Identifying opportunities and developing strategic partnerships.
Academic & Business Researcher
Developing knowledge and research in the business field.
Supporting Facilities
Cooperation and Network
The Bachelor of Business Program establishes partnerships with:
- National and multinational companies
- Digital startups and local business communities
- Higher education institutions both domestic and abroad
- Government agencies and business professional associations
This collaboration provides opportunities for students to engage in internships, research, and real business projects.