2022 international webinar against vuca, business strategy against VUCA

VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. In essence, the VUCA world means the world we live in today, where change is very fast, unpredictable, influenced by many factors that are difficult to control, and truth and reality become very subjective. If we want to survive in today's world, we cannot avoid these changes. We will often face situations where we can only adapt and cannot change the situation. As Albert Einstein said, "The measure of intelligence is the ability to change."


Awareness of VUCA theory today encourages many people to adapt more quickly and effectively. If someone resists change, then it is likely that that person will experience various lags that are quite far. Moreover, with the rapid development of information and communication technology as it is now, any changes in one place will be very easily and quickly transmitted to other areas.


STEKOM University as a professional educational institution with a global outlook is also trying to build an academic community that is responsive to the VUCA phenomenon. This reason is one of the reasons that prompted STEKOM University to hold an international webinar involving speakers from within the country and abroad who specifically discuss various fields related to the VUCA phenomenon. The webinar uses the title “Facing the changing business world in the VUCA Era”.


The seminar was held on October 20, 2022 with 2 speakers from Malaysia and one speaker from Indonesia. The third speaker was Mr. Priyadi, M. Kom who was the only speaker from Indonesia. Priyadi is a lecturer in IT at STEKOM University so the material presented is in accordance with his field of expertise, namely "How to deal with vuca in IT-based business and career".


Although the understanding of VUCA has been conveyed by several previous speakers, Mr. Priyadi still conveys the understanding of VUCA. The goal is that there is a common perception of VUCA because there may be some different definitions or use of different terms compared to previous speakers or those on the internet in general.


After finishing discussing the meaning, impact of VUCA, and VUCA solutions, Mr. Priyadi continued his explanation of business strategies in dealing with VUCA. The first strategy to do is to choose the right manager. To deal with the VUCA situation, companies need to be wise in choosing their executives or managers. Appointment of management or leadership must be done carefully so that the company's decisions are not mismanaged. In addition, the selected manager must be able to solve various problems, from internal to external. By doing so, it is hoped that the new leaders will be able to lead the company in a better direction.


The next strategy is to understand how to work as a team. Companies that have been around for a long time can understand the performance of all their employees. Understanding the skills and systematics of the team allows the company to determine the appropriate position and tasks for each employee so that employee productivity can be obtained optimally. In addition, the company's comprehensive understanding of its employees also increases work productivity.


Mr. Priyadi's explanation continued with the transformation strategy to digital. In the digital age, businesses must continue to adapt. Digital transformation allows businesses to enter more markets and attract new consumers. However, if the company cannot keep up with the times, there will be delays. This also makes it difficult for the company to grow.


The last business strategy to deal with VUCA is the implementation of training courses. To increase productivity and problem solving skills, companies need to train their employees. If this training is successful, the company can improve the quality of the company's human resources (HR).