2023 - International Webinar - The important of public speaking for businessmen - Part 13

Public Speaking is something that is very important for someone to have, especially for a marketing person. Because a marketing course will communicate a lot with consumers. This capability makes users different from previous situations, for example in the fields of business, community, general association, and career. Everyone has different feelings and times, so a marketing person can package his speaking skills according to situations and conditions.


It's not uncommon for a marketing person to fail to run his business because of his mistakes when explaining and marketing to consumers. Because now many consumers are thinking smartly. Therefore, for a marketing person, good and quality public speaking skills are needed because it will determine the success or failure of the business being run.


To be successful in working in the field of marketing or managing a business, we need the ability to speak and discuss business with consumers while at the same time making consumers think we have very broad knowledge of a product or service, because as a marketer we must know what consumers need and how we can help. find a way out of what consumers currently need.


There are many ways you can do so that your public speaking skills are maintained and improved:

1. Increase self-confidence.

Someone who feels unable to do public speaking in public is actually just because they are afraid of being wrong and lack self-confidence or even think too much about how the response will be received later after finishing doing the public speaking. For that, start by always thinking positively and instill in yourself that we believe we can do well. Because positive thoughts will give positive results as well.


2. Use good language.

The use of language that is good and not long-winded when explaining to consumers is very important. Simply explaining and marketing what we are selling and what consumers need is enough. But, you still have to pay attention to the use of language and choosing the right words.


3. Pay attention to body language and appearance
Wear polite and neat clothes, wearing polite and neat clothes will add value to a consumer. In addition to polite and neat clothing, the body language shown is also very influential. When speaking in public, keep a calm expression, don't be nervous and stay confident, make yourself comfortable when you are about to move.
4. Frequently Interact With Crowds.

With interactions made with many people is very important. Because it will add to our knowledge about how to create a comfortable atmosphere when in a public environment. It is also very useful to attract the attention of potential customers. To start interacting with new people, you can start by telling a few funny experiences or throwing light jokes but still seem interesting.


5. Keep Practicing.

By continuing to practice it will be very helpful in improving your public speaking skills. There's a lot you can do to keep practicing, like trying to speak in front of a mirror and recording a video while doing public speaking.
Everyone's public speaking ability will continue to improve as these skills are used frequently. In my opinion, never feel afraid and think too much about other people's words when we are going to try to do it. Keep the spirit and always think positively to produce positive results as well. Because negative thoughts will only hinder self-development and abilities.


The material above was delivered by a presenter from Indonesia in an international webinar held by STEKOM University in collaboration with the University of Mexico. The title of the presentation was "The Role of Public Speaking in Marketing Communication". The name of the presenter is Wibi Ardi Alvianto, S.Pd, M.Pd. Mr. Wibi is an active lecturer at STEKOM University.


This international webinar activity is part of the implementation of STEKOM University's commitment to increase various international activities. This was done in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.