International Webinar 2022 - Business culture, how to step forward - part 4

Academics from Malaysia say that one way to move forward in modern business culture is to be creative and innovative. Currently, business people are required to always innovate and be creative. Especially in an era like today, without creativity the business you are running will die and be eroded by competitors.


The meaning of the word 'creative' itself is to create something different from the others, or to connect things that were previously unrelated. While the meaning of the word 'innovative' is to create something that has never existed or to create something completely different. These are exactly what entrepreneurs need. What is meant by entrepreneurs are entrepreneurs, but not all entrepreneurs are entrepreneurs. Entrepreneurs are pioneers in business, innovators, risk bearers who have visions for the future and have excellence in achieving in the business sector. The function of creativity in the innovation process is the generation of ideas that result in improving the effectiveness and efficiency of a system.


There are two important aspects of creativity, namely process and human. A goal-oriented process, which is designed to achieve a solution to a problem. While humans are resources that determine solutions. The process remains the same, but the approach used may vary. Between one entrepreneur and another must do different ways or strategies in building their business. It is this method or strategy that determines the final result produced. The more creative these people use the opportunities that exist, the better the results of the business they run.


Many creative people, but few are realized as a business and some business owners often face dead ends when looking for new creativity in their business. Therefore we need to do several ways that entrepreneurs can do to make themselves and their companies more creative. The following are creative and innovative ways that every entrepreneur can apply to be creative and innovative:

1. Dare to be different
Dare to be different is the key to creativity in a business innovation. What's more, diverse teamwork can be much more creative than individuals because they will naturally be able to generate more ideas than a single brain.

To generate creative ideas, teams must have people with different skills, talents and backgrounds, but with the same values and motivations.

2. Rest
Constantly solving problems is less likely to lead to creative breakthroughs, this is best combined with occasional breaks when brainstorming ideas.

A study was conducted and showed that people come up with more and better ideas while walking than when they are still. Regular mindfulness practice is consistently associated with better brain performance.

3. Reducing time pressure
Being creative does require more time, but don't overdo it with deadlines. In fact, deadlines have been shown to make people less creative.

So, even though you are sometimes forced to get creative when problems occur, you may find yourself in a situation where you are not ready to deliver results quickly.

4. Make failure a lesson
One of the best relationships of creativity is related to how companies treat failure. Simply put, creative people have to feel safe and comfortable to invent an innovation.

Make a business failure a valuable lesson in the future. Analyze failures, then correct them in an innovative way that makes them better than before.


This material was delivered by a presenter from Malaysia in an international webinar entitled "Business culture: how to step forward" which was held by STEKOM University in collaboration with Universiti Perlis Malaysia, Singapore University of social science, PTIC and various other parties. The name of the presenter from Malaysia is DR MOSD SHAHIDAN SHAARI who is a lecturer at the Faculty of Applied and Human Science Universiti Malaysia Perlis.


This international webinar activity is part of the implementation of STEKOM University's commitment to increase various international activities. This was done in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.