International webinar 2022 – Implementation of local culture in modern technology part 17.

Furthermore, Mr. Wang Tao explained that the combination of technology and culture would create a new concept. Culture in scenic places, and technology in tourism, create a new "infinite space", that is, a new concept of space for technology and culture. An example is the exercise in the wider geographical area of ​​Zhejiang to Promote the construction of shared wealth demonstration areas and the future countryside, and create a "wisdom landscape of the future countryside". The collaboration between the two truly creates a new era of "real life immersive experiences" in various fields of tradition and culture such as: performing arts; exhibition; sports experience, such as taekwondo, skiing, etc.


This activity is part of the implementation of STEKOM University's commitment to increase various international activities in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.


The title of the presentation delivered by Mr. Wang Tao was "DIGITAL TOURISM - Double Empowerment - Culture and Technology". At the beginning of his presentation, Mr. Wang Tao explained that the integration and innovative development of the digital economy and cultural tourism industry "Digital Culture and Tourism" is a proposition of the times and a call for innovation and strategic ideas for high-quality development. Digital culture and tourism is purposeful, global, trendy, leading and up-to-date.


Mr. Wang Tao further explained about the implementation of the traditional scenic spot and cultural tourism town of Henan TV's "Lantern Miracle Tour". According to the use of revitalized ancient cultural cities or temporary traditional cultural facilities and their integration and innovation with new media platforms, integrated media platforms, film and television program media, and Internet companies (Tmall: Chinese Old Fashioned).


Henan Television (HNTV / Henan Television Station) is a public television station based in Zhengzhou, Henan Province. This station operates multiple channels. Among them are Henan Satellite Channel (Henan Satellite TV), City Channel (City Channel), People's Livelihood Channel (People's Livelihoods Channel), Law Channel (Legal Rule Channel), Drama Channel (TV Drama Channel), News Channel (News Channel). ), Huanteng Shopping Channel (Julie Shopping Channel), Public Channel (Public Channel), Rural News Channel (New Rural Channel), International Channel (International Channel) and other channels. Streaming of this broadcast can also be viewed online.


Internetization and digitization of specific spatial areas as a whole can be carried out in more serious projects. However, it also has its challenges. Mr. Wang Tao in his presentation explained that digital cultural tourism, in terms of implementation, involves the following problematic dimensions:

(1) participation and use of technology
(2) integration and extraction of resource values
(3) overall spatial planning considerations
(4) understanding of functional position
(5) selection of certain tourism patterns
(6) selection of space carriers (ancient town, village, neighborhood, cultural and creative park, area along the river....?)
(7) work attracts investment
(8) pre-preparatory, pilot and promotion work arrangements
(9) the creation of product systems (first one or two net product characteristics), marketing matrix planning
(10) timing issues etc.

The above problems can be solved if the digitization work is carried out seriously and properly programmed. If not, then the implementation will fail due to various problems that are not resolved properly.