International Webinar 2023 - The Role of Digital Based Innovative to Improve Competitiveness – Part 1

Digital entrepreneurship is already having a tremendous impact on the world. Digital entrepreneurship can be built by intermediary internet networks that can change the world and form a pattern of communication that has no geographical barriers. In addition, not only does it have an impact on the development of new entrepreneurs, digitalization is also very important to keep businesses afloat in society.


Entrepreneurship that has been exposed to digital is a phenomenon that is present in technological developments in the field of communication and information. Digitalization can have a positive impact on entrepreneurship in the form of innovation, promotion and increased productivity. This positive impact can be applied in the economic and social fields and is a priority for governments in all countries. Besides that, digitization can also create job opportunities.


Digital business is a sale of a product or service carried out through internet and electronic network intermediaries. An economy that is carried out digitally is able to open opportunities for entrepreneurs to be able to compete in the economic field by implementing different business methods than other businesses, namely the use of sophisticated systems.


Today, businesses are able to reach hundreds, thousands, and even millions of potential customers. In addition, business is carried out at any time with low-cost technology. By creating a new product and service on a personal device, then it will be shipped globally and takes very little time, an entrepreneur can start a business easily. Besides that, there are also many ways to earn income, such as through advertising, sales, donations and crowdfunding.


That is what is called the world of digital-based entrepreneurship. Digital entrepreneurship is the utilization of transportation with digital systems in the world of business and society. Entrepreneurship has various basic principles that apply and can be applied in this digital entrepreneurship world. Its application can be in the form of helping determine an entrepreneurial mindset, knowing customers, identifying good opportunities, meeting legal requirements, and trying to be able to raise capital.


The fundamental gradient will be seen in businesses actively engaged in business activities. In addition, many people who are already digitally literate also show their adaptation to digital entrepreneurship. That way, a number of obstacles in entrepreneurship have been reduced by the many conveniences in the production and distribution of products so that the business becomes efficient.


In the digital world, entrepreneurs can leverage multiple platforms to offer resources. Starting from content, open data collection, services that will grow exponentially so that online contributions are carried out by communities and use in various corners of the world. Today's digital world has also been able to provide new ways to combine these resources. For example, a small business can take advantage of an advertising network to become a large global freelancer, an Artificial Intelligence-based chatbot or an Arabic translation and code-based.


The above material was presented by presenters from Indonesia in an international webinar held by STEKOM University in collaboration with Universities from Pakistan, Malaysia, and various other parties. The name of the presenter is Achmad Zaenuri who is a lecturer at STEKOM University and is the head of the entrepreneurship study program.


This international webinar activity is part of the implementation of STEKOM University's commitment to increase various international activities. This was done in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.