2022 guest lecture from Georgia University of Business and Technology lecturer, how to build trust in digital platforms part 11

Mr. Tsotne from Georgia University of Business and Technology in a guest lecture on June 7 2022 at STEKOM University then explained about the use of the internet for economic activities in Georgia. According to his explanation, the most use of the internet for economic activity in Georgia is to search for information about a product. The use of the internet to search for product information in Georgia is at 38.5 percent. The use of the internet for the next most economic activity is internet banking. The percentage of internet banking activities is almost the same as product information search activities, which is 36.4 percent. The third most economic activity that utilizes the internet is e-commerce. Ecommerce activity in Georgia reached 21.2 percent. All of this shows that the trust of the Georgian people in media or platforms built on the internet is quite high.


This activity is part of the implementation of STEKOM University's commitment to increase various international activities in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.


Searching for product information is a common consumer behavior. Consumers who are aroused by their needs will be encouraged to seek more information. In this stage, information search by consumers can be divided into two levels, namely a lighter information search situation called information reinforcement. At this level people will look for a series of information about a product.


At the second level, consumers may enter into an active information search stage. They will seek information through reading materials, other people's experiences, and visiting stores to learn about a particular product. What can be the concern of marketers at this stage is how marketers can identify the main sources of information obtained by consumers and how these sources influence consumer purchasing decisions.


 The information search process is divided into two. The first is internal search (internal search) is a consumer effort to recall long-term memory information about product or service brands that can solve their problems. The second is external search, which includes the acquisition of information from outside sources, such as friends, advertising, packaging, consumer reports and sales personnel. Consumers engage in an external search with the aim of obtaining sufficient information to identify and compare alternatives.


Internet banking is a service of conducting banking transactions via the internet network. Is a banking activity that utilizes internet technology as a medium for conducting transactions and obtaining other information through the bank's website. This activity uses the internet network as an intermediary or liaison between the customer and the bank without having to go to the bank office. Customers can use desktop computers, laptops, tablets or smartphones that are connected to the internet network as a link between the customer's device and the bank's system.


Internet banking service features include general information on savings/current accounts, time deposit accounts, account mutation information, transfers of funds, both transfers between accounts and between banks, purchases of credit, information services such as interest rates and exchange rates, and payments, for example telephone payments, internet , cable TV, electricity and various other types of payments.


To use internet banking, customers must have a user id, password, token or One Time Password (OTP), and an internet network. User id, password, and token can be obtained by registering with the bank. When using internet banking, the customer must ensure that the website accessed is the bank's internet banking website, then the customer will be asked to enter a user id and password on the home page or login. When carrying out financial transactions, customers will be asked to enter the OTP obtained from the token. After the transaction is complete, the customer must ensure that he has logged out of the internet banking page. The bank sends a notification via e-mail as proof that the transaction has been successful.


E-commerce is an abbreviation of two words, namely electronic and commerce. When interpreted literally, it means electronic commerce. That is, all forms of trade include the process of marketing goods to distribution which is carried out through electronic or online networks. In simple terms, e-commerce is a form of trading conducted online by utilizing the internet. E-commerce can be done via computers, laptops, to smartphones.


You can get many forms of services by utilizing e-commerce transactions, starting from purchasing transportation tickets, paying bills such as electricity and water, then also banking and investment services. E-commerce transactions can take the form of business to business (B2B), business to consumer (B2C), consumer to consumer (C2B), and consumer to business (C2B).