2022 international webinar facing vuca, applied application to face VUCA

VUCA presents both challenges and opportunities. Although in the previous presentation it was mentioned that IT has a very big role in supporting and extending the effect of VUCA into life, in the next presentation Mr. Priyadi explained about many things in IT that are very useful in dealing with VUCA. Even Mr. Priyadi next showed applied applications or applied IT products that could be used in dealing with VUCA.


VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. In essence, the world of VUCA means the world we live in today, where change is very fast, unpredictable, influenced by many factors that are difficult to control, and truth and reality are very subjective. If we want to survive in today's world, we cannot avoid these changes. We will often face situations where we can only adapt and cannot change the situation. As Albert Einstein said, "The measure of intelligence is the ability to change."


Awareness of VUCA theory today encourages many people to adapt more quickly and effectively. If someone resists change, then it is likely that that person will experience various lags that are quite far. Moreover, with the rapid development of information and communication technology as it is now, any change in one place will be very easy and quickly spread to other areas.


STEKOM University as a professional educational institution with a global outlook is also trying to build an academic community that is responsive to the VUCA phenomenon. This reason is one of the reasons that prompted STEKOM University to hold an international webinar involving speakers from within the country and abroad, specifically discussing various fields related to the VUCA phenomenon. The webinar is entitled "Facing the changing business world in the VUCA Era".


The seminar was held on October 20, 2022 with 2 speakers from Malaysia and one speaker from Indonesia. The third speaker was Mr. Priyadi, M. Kom who was the only speaker from Indonesia. Priyadi is a lecturer in IT at STEKOM University so the material presented is in accordance with his field of expertise, namely "How to deal with vuca in IT-based business and career".


Although the understanding of VUCA has been conveyed by several previous speakers, Mr. Priyadi still conveys the understanding of VUCA. The goal is to have a common perception of VUCA because there may be some differences in the definition or use of different terms compared to previous speakers or those on the internet in general.


It turns out that there are a lot of applied applications that can be used to help us deal with VUCA. Mr. Priyadi explained this very well. The first application that Mr. Priyadi explained was ERP (Enterprise Resource Planning). With this application we will be easier and more systematic in managing company resources. Losses and errors in managing company resources can also be reduced if we optimize the use of this application properly. That way, the changes that occur in the company's internal and external environment can be managed properly.


The next applied application described by Mr. Priyadi is CRM (Customer Relationship Management). With this application, it will be easier for us to manage diverse and many customers. Customer uncertainty that often occurs in marketing, if we can use this application well, then it can be minimized.


Furthermore, Mr. Priyadi explained about SCM (Supply Chain Management). This application will help us in managing the supply chain. The complexity of the supply chain will be managed properly if we can optimize the use of this application in managing the supply chain.


At the end of the explanation, Mr. Priyadi explained that there are actually many other applied applications that we can use in managing our business, especially in dealing with VUCA. However, currently most of them are already integrated in various ERP applications. In fact, several ERP applications have included various data processing facilities and artificial intelligence.