International Webinar 2023 - The Role of Digital Based Innovative to Improve Competitiveness – Part 3

Digital entrepreneurship has also attracted business from millennial business people, especially in universities. However, the digital entrepreneurial potential of millennial businessmen certainly needs to be developed from various parties. Parties that play a major role are the government, universities and industry. These three parties are the most conducive organizations in developing innovation. The roles of the three parties that have intersected each other can actually work together or are called triple Hellx (government, university and business industry).


The emergence of digital technology entrepreneurship has had a tremendous impact on the world. Digital businesses built through internet networks such as Google, Facebook, or Microsoft have been able to change the world and have formed communication patterns without geographical barriers. Digitalization also has an impact on the development of new entrepreneurs, the potential for developing new businesses increases due to opportunities for digitizing business branches and changing businesses from offline to online.


Digital entrepreneurship is a phenomenon that arises through the development of information and communication technology. Digital business is selling products or services through electronic networks. The digital economy opens opportunities for entrepreneurs to create different business areas through the e-commerce model. Digital entrepreneurship has also attracted business from millennial businessmen, especially in universities. However, the digital entrepreneurial potential of millennial businessmen certainly needs to be developed from various parties. Parties that play a major role are the government, universities and industry. Triple Helix is the most conducive organization in developing innovation.


Digital entrepreneurs are agents who carry out commercial or social activities, both government and industry, using digital technology. Interestingly, there is an opportunity for millennial businesspeople in tertiary institutions to have all the characteristics of a digital entrepreneur, and they must be encouraged to develop innovative digital businesses both in terms of products, distribution and internet-based workplaces to seek a certain share and market opportunities.
Digital business development activities must be carried out by the government, universities and industry through business development centers or what are known as business incubators. Furthermore, the process of developing digital entrepreneurs starts from the start-up stage which develops initial ideas to get results from their hard work. There are three stages in developing a digital business, namely the idea development stage, then the development of a beginner business, then business management.


Together with the government and industry, universities have a very big role in developing technology, including in terms of industrial renewal. Universities must also play a role in terms of entrepreneurship education, research and innovation development. The challenge is how digital entrepreneurship education must become a hot topic and must always be pursued continuously at low cost.


Furthermore, research through higher education laboratories is the potential for the development of beginner digital entrepreneurs. The results of the study found that the greater the student's entrepreneurship knowledge, the greater the intention of digital entrepreneurship. Another thing is, higher education institutions must minimize their weaknesses, such as in terms of disseminating knowledge due to a lack of adequate resources, lack of collaboration between universities and industry in solving industrial technology problems.


The above material was presented by presenters from Indonesia in an international webinar held by STEKOM University in collaboration with Universities from Pakistan, Malaysia, and various other parties. The name of the presenter is Achmad Zaenuri who is a lecturer at STEKOM University and is the head of the entrepreneurship study program.


This international webinar activity is part of the implementation of STEKOM University's commitment to increase various international activities. This was done in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.