Business sustainability is very important for the business itself. Many things in the business are the responsibility of the owner. However, the VUCA era provided an awareness that many other things outside were very dynamic and uncertain. Therefore, the following are business strategies that can be done in dealing with VUCA.

1. Choosing the Right Manager

To deal with the VUCA situation, companies need to be wise in choosing their executives or managers. The appointment of executives or leaders must be done carefully so that the company's decisions are not wrong. In addition, the selected manager must be able to solve various problems, from internal to external. By doing so, it is hoped that the new leaders will be able to lead the company in a better direction.

2. Understanding the Ability to Work in a Team

Companies that have been around for a long time can understand the performance of all their employees. Understanding team skills allows companies to determine the appropriate positions and tasks for each employee. In addition, the company's comprehensive understanding of its employees also increases work productivity.

3. Digital Transformation

In the digital age, businesses must continue to adapt. Digital transformation allows businesses to enter more markets and attract new consumers. However, if the company cannot keep up with the times, there will be delays. This also makes it difficult for the company to grow.

4. Implementation of the Training Course

To increase productivity and problem solving skills, companies need to train their employees. If this training is successful, the company can improve the quality of the company's human resources (HR).

Examples of Companies That Successfully Faced VUCA

If the company does not respond immediately, it will inevitably lead to continuous setbacks and less likely to win over consumers. A simple example of a company facing VUCA is the television industry. Currently, the number of viewers is declining in this industry as people are now more likely to turn to the YouTube platform. However, some companies have had success with VUCA such as the following:

1. GOJEK

Gojek is a startup that can handle VUCA. This is achieved by adapting to the digital media of Ojek public transportation. Ojeks are known to be able to break through traffic jams. Through its application, Gojek can easily connect motorcycle taxi drivers and consumers.

Not only that, Gojek has begun to expand into various forms of consumer service, including food and beverage delivery services and cleaning services. As a result, Gojek received the title of Decacorn, the first national startup founded by young people in the country.

2. PT KAI (PT Kereta Api Indonesia)

An example of a State-Owned Enterprise (BUMN) is PT Kereta Api Indonesia (KAI). PT KAI can identify VUCA and read consumer needs. PT KAI began to improve its services in line with the system transformation. First of all, passengers have to queue at the ticket counter. However, currently, you can use the subscription card used at the station entrance. This of course can reduce the number of columns at the ticket booth.