STEKOM University, Indonesia – Seminar
International entitled “AI for Good : Leveraging AI for Business and Management
Life†featuring a number of international speakers to discuss in
more detail about AI for good and how utilize artificial intelligence (AI) in business and management life.
Seminar Opener :
1.   Dr.
Joseph Teguh Santoso (Chancellor of STEKOM University) Indonesia
2.   Dr.
R. Ravichandaran (Principal & Professor)
AEC, India
Seminar Speakers:
1.   Dr.
R. Ravichandaran (Principal & Professor)
AEC, India
2.   Dr.
Shanky Goyal (Assoc Prof Comp Science & Engineering) CGC, Bangladesh
3.   Wibi
Ardi Alvianto, M.Pd. (Lecturer, Visual Communication Design Department) STEKOM
Indonesia University
Master of Ceremony : Anggi
Novita Sari (International Affairs) STEKOM University, Indonesia
This
international webinar discusses artificial intelligence (AI) and how to utilize artificial
intelligence (AI) in business life and management. As
is known, artificial intelligence (AI)can
improve efficiency, informed decision making, personalization of customer
experience and strategic innovation in business. Applications of AI include
sales forecasting, customer relationship management, supply chain optimization,
fraud detection and personalized recommendations. However, challenges such as
data quality, AI skills, ethical compliance and system integration must also be
addressed.
In the
seminar, Dr. Joseph Teguh Santoso (Rector STEKOM
University) Indonesia opened the seminar with introduce the
topic of artificial intelligence (AI)
and how artificial intelligence (AI) can have a positive impact on
business and management. Artificial intelligence (AI) becomes an important thing in optimizing business
operations and creating new business models. This is due to changes in
management practices with artificial intelligence instruments (AI) is requiredto increase
productivity and support strategic planning. Additionally, the responsibilities
and challenges associated with artificial intelligence (AI) as well as the integration of AI in best
practices is necessary for more positive change.
In this seminar, Dr.
R.Ravichandaran (Principal & Professor) AEC, India discusses a brief
history of artificial intelligence (AI).
Where artificial intelligence (AI) has been around since 1950, this term
was first coined by John McCarthy and introduced to the world, which began in
1950 with the concept of the Turing Test and the Dartmouth conference in 1956.
The development of AI experienced optimism in 1950-1970, then experienced a
decline in 1970-1980, before reviving with networks and data-driven approaches.
A shift in focus to networks occurred in the late 1980s and 1990s. Then in 2000
there was a shift towards data-based approaches and machine learning. Machine
learning comes from renewable technologies such as big data and cloud computing
and is the science of developing algorithms and statistical models that
computer systems use to carry out tasks without explicit instructions. In the
advancement of AI, deep learning has an important role, because it is able to
understand very complex data, especially in speech recognition, computer vision
and language processing.
Application
of artificial intelligence (AI) has provided huge benefits the automation
process can reduce costs, optimize resources and improve personal customer
experience. These benefits can be seen in various sectors such as
manufacturing, supply chain and customer service. Application of artificial
intelligence (AI) in
manufacturing can improve quality control, support product development and
market analysis and provide time and cost efficiencies. Use of artificial
intelligence (AI) in supply
chain management can predict inventory levels and optimize energy use in
industrial buildings. Then the application of artificial intelligence (AI) in customer service, such as
chatbots and personalized recommendations, can improve customer experience and
reduce operational costs. Furthermore, the application of artificial
intelligence (AI) in the health industry includes clinical decision support,
health monitoring, cyber security and drug development.
The
next speaker, namely Wibi Ardi Alvianto, M.Pd (Lecturer
of Visual Communication Design Dept) STEKOM University Indonesia discusses
the benefits and application of artificial intelligence (AI) in online
marketing. This includes understanding AI in digital marketing, its benefits,
case studies and future implications. The use of artificial intelligence (AI)
in digital marketing has changed the way businesses understand customer
behavior, optimize promotions and provide personalized experiences. The
evolution of artificial intelligence (AI) in marketing has integrated AI
technology to increase content visibility and customer engagement.
Artificial
intelligence (AI) has an important role in digital marketing. The application
of AI in digital marketing can help in fast content creation, personalization
of customer service and increase efficiency in marketing strategies. The use of
artificial intelligence (AI) in digital marketing can also help in automating
marketing management, customer assessment and more personalized customer
service. Apart from that, AI can also improve performance and performance predictions
in various aspects of marketing. In predicting trends and understanding
consumer preferences, the use of AI is very important because it increases
operational efficiency.
The
use of AI in content personalization can actually increase consumer engagement
and customer support via chatboards. Additionally, the use of artificial
intelligence (AI) in digital marketing provides many new opportunities for
online businesses. AI can help in marketing personalization and improve
customer experience significantly. AI marketing can be an intelligent marketing
assistant that is able to recognize target segments, provide appropriate offers
and optimize advertising without having to be monitored continuously.
Therefore, adapting and understanding the role of AI in digital marketing is an
important thing to do. An example of applying AI is the use of Google Ads which
can help in targeting specific audiences effectively.
The
next speaker, namely Dr. Shanky Goyal (Assoc Prof
Comp Science & Engineering) CGC, Bangladesh talk about the application of artificial
intelligence (AI) in business can increase efficiency, support decision making
and personalize customer experiences. AI also helps in strategic innovation,
optimized resource allocation and risk management. As is known, the application
of artificial intelligence (AI) in business development can increase
efficiency, encourage competitive advantage and predict market trends and
analyze customer behavior to increase sales productivity and profits. In
addition, supply chain optimization, cybersecurity and personalized
recommendations are also supported by AI in various aspects of business.
Although
AI still faces challenges in data availability, AI skills shortages, ethical
and regulatory compliance, integration with existing systems, and security and
privacy risks. However, AI offers huge opportunities for future innovation and
business transformation. When facing challenges in data availability and AI
skills. So the solution is in need
it training
and professionals to teach and work with AI algorithms. Furthermore, when
facing the challenges of AI ethical and regulatory compliance. It is therefore
necessary to set limits on the use of AI to ensure interpretability, explain
decisions and comply with ethical and regulatory standards.
Then
regarding AI opportunities and innovation in the future, it gives a positive
signal, with the development of AI technology continuing to develop rapidly. AI
can be used in various fields such as health, transportation, finance, business
and many more. Related to automation, AI can help optimize business processes
and increase efficiency. Decision support provided by AI can also help in
making more precise and accurate decisions.
