Wibi Ardi Alvianto M.Pd. Presents Tips for Starting a Successful Business for Beginners

At the Entreprenuership Seminar organized by STEKOM University, Indonesia, one of the speakers who provided important insights was Wibi Ardi Alvianto M.Pd. He is the Director of Student Affairs and Lecturer of Visual Communication Design at STEKOM. In his presentation, Wibi Ardi Alvianto shared his tips and views on starting a business for beginners. Let's take a look at the full review.

Introduction to Entreprenuership

In his presentation, Wibi Ardi Alvianto M.Pd. started by providing a basic understanding of what "entrepreneurship" actually means. He explained that entrepreneurship is a process that involves the identification, development, and efficient execution of an idea until it ends with the establishment of a business.

Essentially, entrepreneurship is an all-encompassing activity that is required to set up and run a company, especially when the market or product to be produced is unclear or pre-existing. It involves understanding how to efficiently manage resources, plan marketing strategies, and manage capital well.

The Difference Between Self-Employed and Entrepreneurship

Wibi Ardi Alvianto also highlighted the difference between "self-employed" and "entrepreneurship." He explained that there is a significant difference between the two, even though the terms are often used interchangeably.

- Self-employed: Refers to someone who owns their own venture or business, but may not engage in massive innovation or create new business opportunities. They may work for themselves, but are not necessarily true entrepreneurs.

- Entrepreneurship: Refers to the all-encompassing activities required to create and run an enterprise, including innovation, creation of new business opportunities, resource management, marketing strategies and more. An entrepreneur is someone who designs, manages and leads the business process.

The Main Objectives of Entrepreneurship

In his presentation, Wibi Ardi Alvianto also explained that the main goal of entrepreneurship is to create something that has a higher value than before. This could be a product, a service, or even a positive social impact. He also emphasized the importance of helping society by creating jobs and supporting community development.

Characteristics of Successful Entrepreneurs

In addition to providing an understanding of entrepreneurship, Wibi Ardi Alvianto also shared some of the traits that successful entrepreneurs have:

1.Positive Thinking: An entrepreneur should always think positively, especially when facing challenges and making important business decisions.

2. Creative and Innovative: Creativity and innovation are the keys to success in entrepreneurship. Finding new ways to solve problems and meet market needs is important.

3. Results-Oriented: Successful entrepreneurs have a focus on results and goals to achieve. They strive to achieve maximum results from their endeavors.

4. Leadership: The ability to lead is one of the important aspects of entrepreneurship. An entrepreneur must be able to lead his team effectively.

5. Discipline and Focus: Discipline and focus on business goals are key to achieving long-term success. Entrepreneurs must remain committed to their vision.

Facing Challenges as an Entrepreneur

In his presentation, Wibi Ardi Alvianto also discussed the importance of facing the challenges that will be faced in the world of entrepreneurship. He stated that entrepreneurs must be prepared to face various obstacles and hurdles in their journey. These challenges could be financial, market competition, or management issues. However, by thinking positively and committing to keep learning and adapting, entrepreneurs can overcome any obstacles that arise.

Conclusion

In his presentation, Wibi Ardi Alvianto M.Pd. provided valuable insights on entrepreneurship and how to start a business successfully, especially for beginners. He emphasized the importance of positive thinking, having creativity, and always learning from experience. In addition, understanding the traits of successful entrepreneurs and facing challenges with determination are the keys to achieving success in the world of entrepreneurship.