In an industry that continues to grow rapidly, industry analysis is an important key in an effective business strategy. One of the most recognized and recognized models of industry analysis is Porter's Five Forces Model. This seminar discusses the advantages of this model and how companies can use it to produce better strategies. Business experts and industry practitioners came together to share their insights and experiences on the importance of Porter's Five Forces Model in industry analysis. The following is a summary of the informative and useful seminar.

At the seminar, the advantages of Porter's Five Forces Model were comprehensively discussed. Here are some of the main advantages discussed in the seminar:

1. Understand the Power of Competition:
     Porter's Five Forces Model helps companies understand the competitive forces in an industry. By identifying the power of buyers, the strength of suppliers, the threat of new competitors, the threat of substitute products, and the level of internal competition, companies can identify opportunities and threats that exist in their markets. With a deep understanding of competition, companies can develop better strategies to face the competition and maintain their market position.

2. Comprehensive Analysis:
     This model provides a comprehensive framework for analyzing the industry as a whole. In the seminar, participants are guided on how to apply this model in their industry analysis. By analyzing each strength separately, companies can better understand how each element interacts and influences one another. This helps in identifying strategic opportunities, reducing risks, and increasing the competitiveness of companies.

3. Devise an Effective Business Strategy:
     Porter's Five Forces Model helps companies develop effective business strategies. By considering existing competitive strengths, companies can identify areas where they have a competitive advantage or weaknesses that need improvement. This model helps companies direct their resources to the areas that matter most to achieve competitive advantage. In the seminar, examples of successful business strategies based on analysis of Porter's Five Forces Model are discussed in depth.

4. Anticipating Changes in the Industry:
     One of the great strengths of this model is its ability to help companies anticipate changes in the industry. In the seminar, participants are guided on how to use this model to identify trends and developments that may affect the industry in the future. By paying attention to factors such as technological innovation, regulatory changes, or shifting consumer preferences, companies can respond quickly and adapt their strategies to stay relevant in changing markets.

5. Effective Communication Tool:
     Porter's Five Forces Model also serves as an effective communication tool within organizations. In the seminar, participants learn how to visually and clearly describe the results of analysis using this model. This helps in conveying an understanding of the dynamics of the industry to all stakeholders in the company, including senior management, strategic teams and other departments. By having a clear picture of competitive strength, all parties can work together to develop a coordinated and focused strategy.

By understanding competitive forces, conducting comprehensive analysis, devising effective strategies, anticipating industry changes, and using this model as an effective communication tool, companies can improve their performance and maintain a competitive advantage in a competitive market. Presentations at this seminar provided practical insight and inspiration for participants to apply Porter's Five Forces Model to their industry analysis.

The above material was delivered by a presenter from Indonesia in an international webinar held by STEKOM University in collaboration with Kuala Lumpur University from Malaysia. The name of the presenter is Wibi Ardi Alvianto, M.Pd. He is a Lecturer at STEKOM University in the Visual Communication Design Study program. The international webinar was held on May 23 2023 which was hosted by Ms. Novita. The media used in the international seminar is zoom and broadcast directly to Youtube. The event went very well and was quite lively, marked by the many participants who took part and the number of questions asked after the presenters finished delivering their presentations.

This international webinar activity is part of the implementation of STEKOM University's commitment to increase various international activities. This was done in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.