Porter's Five Forces Model, developed by Michael Porter, has become one of the industry's most recognized and widely used analytical tools. In this seminar, the main advantages of this model were identified as follows:

Pros of Porter's Five Forces Model in Industry Analysis:
Comprehensive Analysis: This model provides a comprehensive framework for analyzing the industry as a whole. By considering the competitive forces, such as the power of buyers, the power of suppliers, the threat of new competitors, the threat of substitute products, and the level of internal competition, companies can better understand market dynamics.
Identify Opportunities and Threats: This model helps companies identify strategic opportunities and threats that exist in the industry. By analyzing the strength of competition in depth, companies can take appropriate steps to face competition and take advantage of existing opportunities.
Developing an Effective Business Strategy: Porter's Five Forces Model assists companies in developing an effective business strategy. Taking into account existing competitive strengths, companies can direct their resources to the areas that are most important to achieve competitive advantage. This model helps companies in developing a focused and effective strategy.
Effective Communication Tool: This model also serves as a clear and effective communication tool within the organization. By visualizing the analysis results using this model, companies can easily convey understanding of industry dynamics to various parties in the company, facilitating better cooperation in strategy development.

Weaknesses of Porter's Five Forces Model in Industry Analysis:
Lack of Attention to External Factors: This model tends to focus on competition between firms in the market, and does not take into account external factors that may affect the industry as a whole. Factors such as regulatory changes, technological innovations or shifting social trends can often have a significant impact, but this model does not provide a comprehensive view of these factors.
Not Recognizing Rapid Change: Porter's Five Forces Model is based on the assumption that market and industry conditions are relatively stable. However, in a rapidly changing business world, changes occur dynamically. This model may not be able to accommodate these rapid changes and provide a limited understanding of the future dynamics of the industry.
Lack of Attention to Collaboration: This model also pays little attention to the potential for collaboration between competitors. In some industries, collaboration between competitors can provide significant benefits, such as the development of new technology or increased operational efficiency. This model does not consider the collaboration opportunities that may exist, and thus, limits understanding of the dynamics of the industry as a whole.
Reliance on Available Information: Porter's Five Forces Model requires accurate and complete data to provide appropriate analytical results. However, it is often difficult to obtain sufficient data, especially when companies operate in complex or rapidly growing industries. Reliance on available data can result in an inaccurate or less comprehensive analysis.

In conclusion, Porter's Five Forces Model is a useful and effective industry analysis tool that can assist companies in identifying competitive forces, developing effective business strategies, and understanding industry dynamics. However, keep in mind that this model also has certain limits and limitations, such as a lack of attention to external factors and collaboration, and its inability to accommodate rapid changes in the industry. Therefore, companies should pay attention to these limitations and consider using other models and additional information for a more comprehensive analysis of the industry.

The above material was delivered by a presenter from Indonesia in an international webinar held by STEKOM University in collaboration with Kuala Lumpur University from Malaysia. The name of the presenter is Wibi Ardi Alvianto, M.Pd. He is a Lecturer at STEKOM University in the Visual Communication Design Study program. The international webinar was held on May 23 2023 which was hosted by Ms. Novita. The media used in the international seminar is zoom and broadcast directly to Youtube. The event went very well and was quite lively, marked by the many participants who took part and the number of questions asked after the presenters finished delivering their presentations.

This international webinar activity is part of the implementation of STEKOM University's commitment to increase various international activities. This was done in order to realize the vision to become an international-class university. Various international activities carried out by STEKOM University continue from year to year. There are international activities that are sustainable and there are also some international activities that are not sustainable. All types of international activities are accommodated and regulated by the International department of STEKOM University.