The University of Computer Science and Technology (Universitas STEKOM) holds an Inbound Visiting Lecture program, which is an activity to invite quality academics to provide material to STEKOM University students online on August 3-5, 2021. During these 3 days, students will receive material directly from lecturers from Comsats. University Islamabad in Pakistan.

Dr. Hamid Masud,PhD delivered the material "HRM: Significance and Challenges in the current pandemic situation" on August 3rd. HRM which stands for “Human Resource Management” is an important and very interesting topic in modern management and business. When a company has good Human Resource Management or HRM, employees can be a valuable asset to the company. With a good HRM, companies will get various benefits that may not be immediately visible, but the impact can be long term. Here are some of the benefits.

1. Help achieve the targets set by the company
2. Proper employee planning, so as to get the desired results rather than not working optimally.
3. Time efficiency, so that the work is completed faster without the need for additional human resources.
4. Facilitate the delegation of tasks from managers to subordinates so that each employee can do their job better.
5. Provide briefing to employees according to their interests and skills to prepare them for the next career level.


The next lecture was given by M.Mudassir Feroz, MS from the Computer Science department on the 2nd day of August 4th who delivered "Computer Security and challenges". In the cyber world in industry 4.0, all networks within the company will be connected via routers. In this way, industry 4.0 players need to face cyber threats, which make businesses the target of increasing cybercrimes. Therefore, we must understand about the types of computer technology threats, potential attacks that may occur, the weaknesses that exist in the system that we are building. After we understand the threat to computer technology then we also need to learn how to handle and anticipate it.

The last day was filled by Shahkar Ullah Khan, MBA who delivered the material "Marketing and its changing dynamics". With the advent of the internet and e-commerce, there has been a paradigm shift in sales and marketing functions around the world. Previously all organizations spent a lot of money on ATL & BTL in terms of marketing, but now digital world is taking a big share of this marketing budget in all sectors around the world. The dynamics of digital marketing have changed in recent decades, and this rapid progress without looking back is very unlikely to slow down. We are entering a digital marketing landscape that includes SEO, SEM, social media, content marketing, is undergoing changes. Many new digital marketing trends and strategies are evolving in today's high-tech, Internet-connected era, which means that businesses need to use them to succeed in their endeavors because what worked for you last year may not work (too) this year.

Participants' responses to the material presented by Shahkar Ullah Khan, MBA were very enthusiastic. "What happened next?" asked Shahkar Ullah Khan after explaining the history of marketing development from year to year. Students take turns giving answers via text messages provided or directly answering online. The lecture method is fun, you can get knowledge from interesting foreign lecturers, said Riska, one of the students from the Computer and Business faculty. Hopefully there will be more lectures on this model, I hope.


The inbound visiting lecture event ran smoothly for 3 consecutive days, and was able to build interaction with students, so the duration of 90 minutes felt very short. The benefit of this activity is also to increase the competitiveness of the University through cooperation and partnerships with universities abroad.